Commercial Bank International brings Rugby World Cup live to customers
Thursday, October 06, 2011

Enjoy the crunching tackles and big hits with CBI at Emirates Golf Club

Catching on the Rugby fever amidst the euphoria of the World Cup, Commercial Bank International [CBI] – one of the leading banks in the UAE – today announced that it has teamed up with the Rugby Central at Emirates Golf Club to bring all the excitement and action beamed live from New Zealand to its clients.

As part of its partnership, invited CBI customers are soaking in the thrill of the Rugby World Cup action amidst the festive ambience at the Emirates Golf Club. The partnership with Emirates Golf Club reinforces CBI’s commitment to offer unmatched experience of the World Cup exclusively to its customers.

In his comments, Kris Babicci, Chief Executive Officer of CBI, said: “The Rugby World Cup has established itself an important event in the world sporting calendar and there is a huge following for the same. We at CBI wanted our customers to be part of the excitement and it gives us great pleasure to be able to share this experience with them. Rugby reinforces values that are at the very core of our attributes at CBI, i.e. team spirit, camaraderie and the ability to excel in a competitive environment.”

He added: “I am confident this opportunity will allow us to offer our customers a unique World Cup experience.”

The Rugby World Cup runs over a period of seven weeks starting from 9 September leading up to the Final on 23rd October 2011. The final match will be held at Auckland’s historic Eden Park and the tournament is beamed live to over 475 million homes worldwide.



For further information, please contact:

Anna Theresa Langford
Head of Customer Experience & Corporate Communications
+971 4 402 3170

Will Anderson
Brunswick Gulf Ltd
+9712 234 4600



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