CBI Launches Customer Rewards Program
Sunday, April 20, 2014
Commercial Bank International (CBI) announced today the launch of its new Rewards Program offered to CBI credit card holders.
The new Rewards Program features CBI’s Rewards Card, a MasterCard Platinum Credit Card tailored to offer wide-ranging rewards. The two-in-one card offers customers the convenience of a credit card and the benefits of a rewards program in one. With CBI’s Rewards Card, every cardholder will earn reward points for every purchase made when using the card, accumulating even more points on larger value purchases and international transactions. Unlike the rewards programs of competing credit cards, accumulated points do not expire and cardholders have the option of redeeming them for cashback, airline tickets, hotel stays, car hire, online shopping, and more. Bonus points are also granted for the first credit card transaction to increase customer reward benefits with CBI.
Head of Retail Banking
David Power, CBI’s Head of Retail Banking, stated: “We are very excited to be launching this Rewards Program offered with our new Platinum Credit Card. This card gives CBI customers exactly what they want: more points, more convenience, and wider reward options. As one of the most generous rewards programs in the UAE, as well as being one of the easiest to understand, it offers exactly the kind of value we want to deliver to our customers.”
“We are very pleased to partner with MasterCard and with Infinia Services & Solutions to empower our redemption platform, as we look to further develop our card proposition in the UAE market,” added Power.
UAE Country Manager at MasterCard, Eyad Al Kourdi, expressed his satisfaction with MasterCard’s collaboration with CBI. “The Platinum MasterCard Credit Card is a premium payment solution that offers a host of unmatched privileges to cardholders around the world. With the launch of the new CBI MasterCard Platinum Credit Card, the bank’s customers can now conduct secure transactions while enjoying every day benefits as part of the loyalty program,” he stated.
Commenting on the Rewards redemption platform, Prashant Khattar, Managing Director of Infinia Services and Solutions said: “This strategic partnership between CBI and Infinia Services and Solutions will allow CBI customers to benefit from Infinia’s already active partnerships that offer online rewards platform with real-time redemptions across flights on over 900 airlines, 200,000 international hotels, 150,000 car rentals and 3,000 products across various categories on the online store.”
The Platinum MasterCard Credit Card provides customers with special features and benefits in the areas of travel, shopping, dining, and entertainment in the UAE and across the globe, in addition to the value provided by the rewards program. This includes access to exclusive benefits and experiences offered by the MasterCard Priceless Arabia program. Platinum Cardholders can also benefit from lounge access at select airports throughout the Middle East and avail a comprehensive insurance product suite including Purchase Protection and Fraud Protection.