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CBI Partners with Local Radio to Reward Customers
Wednesday, June 18, 2014

Commercial Bank International (CBI) announced today the winners of its Rewards competition in association with its media partners, Virgin Radio Dubai 104.4 and City 101.6

Open to listeners across the UAE, the competition offered prizes that included four holiday packages to Bodrum, Turkey and Pukhet, Thailand, with each package consisting of two return flight tickets, transfers, three-night accommodation in a five star hotel and sightseeing tours of the city.

Daniah with Kris Fade and David Power, CBI’s Head of Retail Banking
Daniah with Kris Fade and David Power, CBI’s Head of Retail Banking

Commenting on the promotion, David Power, CBI’s Head of Retail Banking, said: “The objective of this competition was to engage with customers across the UAE and build awareness of the benefits of the new CBI Rewards Card and the opportunity it offers to convert every day purchases to a multitude of rewards. Our new Rewards Card is designed to give customers exactly what they want; more points, more convenience, and more reward options. As one of the most generous rewards programs in the UAE, as well as being one of the easiest to understand, it provides exactly the kind of value we want to deliver to our customers.”

A MasterCard Platinum Credit Card, the CBI Rewards Card is tailored to offer wide-ranging rewards. The two-in-one card offers customers the convenience of a credit card as well as the benefits of a rewards program with every cardholder earning reward points for every purchase made using the card, accumulating even more points on larger value purchases and international transactions. Not restricted to one type of reward, cardholders have the option of redeeming their earned points for a choice of cash-back, airline tickets, hotel stays, car hire, online shopping, and more. Bonus points are also granted for the first credit card transaction to increase customer reward benefits with CBI.

“We are thrilled to have won this fantastic prize. We thank CBI for giving us the opportunity to win this package and learn more about their exciting Rewards program,” commented Dania Hassan Khalil who won a package to Turkey on the Rewards competition.

Philip Byrne, Head of Cards at CBI commented: “Many congratulations to the lucky radio listeners on winning these great prizes. Both radio stations are hugely popular and we were delighted with the response generated by the competition. Thanks also to both Virgin and City for partnering with the Bank on this promotion and such a great opportunity to showcase the benefits of our new Rewards Credit Card.”

“I encourage both customers of the Bank and non-customers to visit us at www.cbiuae.com to learn more about the host of initiatives and attractive offers and products that CBI offers to its retail customers,” concluded Power.

In 2012, Qatar National Bank (QNB), the leading financial institution and largest bank in the MENA region completed the acquisition of 40% of CBI shares. CBI’s new brand launched in March last year reflects this partnership. With an expanding network across the United Arab Emirates, an enhanced product suite and a renewed customer-centric approach, CBI remains well positioned for future growth.

 

 

For further information, please contact:


Anna Theresa Langford
Head of Customer Experience & Corporate Communications
+971 4 402 3170
Email: Anna.Langford@cbi.ae

Will Anderson
Director
Brunswick Gulf Ltd
+9712 234 4600
Email: CBIGulf@brunswickgroup.com


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