CBI Conducts Sales & Distribution Workshop
Sunday, September 28, 2014

Commercial Bank International (CBI) held a Sales & Distribution workshop at the Dubai Polo & Equestrian Club.

The one day workshop addressed all CBI’s Branch Managers, Sales Managers, and Sales Team Leaders, with the aim of giving CBI’s Sales teams a deeper understanding of the fundamentals of Sales and to familiarize them with advanced selling skills and techniques. Sales representatives participating in the practice-driven workshop gained valuable knowledge and experience about essential selling skills. It also helped them gain a better understanding of customer needs and goals and how best to handle various behavioral and buyer types and to effectively interact with different types of customers.


Commenting on the benefits of the Workshop, David Power, CBI’s Head of Retail Banking, stated: “At CBI, personal growth means creating a workplace where everyone can give his or her best at work. We acknowledge the role of training in providing our sales teams with the necessary tools to become better at what they do. These ongoing workshops are intended to equip our branch managers and Sales teams with the skills to create a progressive sales culture and to enable our salespeople to achieve their full selling potential.”

“We have set up a dedicated team to train and mentor our staff in the workplace providing them with on the job and external training. This also enables us to focus on our people’s strengths ensuring the right people are in the right jobs,” affirmed Power.

Comprising of eight modules over a seven–hour session, the workshop helped participants to acquire knowledge on managing a sales team, running a sales meeting, carrying out successful sales campaigns, and delivering superior customer service.

Murray Macdougall, Head of Sales & Distribution at CBI, stated: “In this Workshop, participants explored how to motivate their teams on an ongoing and consistent basis. The program gave sales managers the tools they need to train, coach, and guide their sales people effectively.”

“This is the first of several workshops planned for the development of our Sales teams in the Bank. The initiative is part of CBI’s ongoing commitment to support and develop staff talent and improve our sales performance,” added Murray.

CBI was recognized by the Banker Middle east for Transparency in Retail Banking in 2014, a first-in-its category win that highlighted CBI’s renewed customer-centric strategy designed to rebuild trust and engender long-term loyalty and satisfaction through better-tailored, high quality products and services. With an expanding branch network across the UAE, an enhanced retail product suite and a renewed customer-centric approach, CBI is determined to develop further its retail business and remains well positioned for future growth.

In 2012, Qatar National Bank (QNB), the leading financial institution and largest bank in the MENA region completed the acquisition of 40% of CBI shares. CBI’s new brand launched in March last year reflects this partnership.



For further information, please contact:

Anna Theresa Langford
Head of Customer Experience & Corporate Communications
+971 4 402 3170

Will Anderson
Brunswick Gulf Ltd
+9712 234 4600



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