CBI Inaugurates New Branch in Al Wahda Mall With a Family Fun Day
Wednesday, November 12, 2014
Commercial Bank International (CBI) inaugurated its new branch in Al Wahda Mall Abu Dhabi with a customer family fun day held on Saturday November 8th.
CBI has been expanding its footprint in the nation’s capital with two new branches recently opened in Al Wahda Mall and Deerfields Mall respectively, and with additional four new branches to open in Abu Dhabi and Al Ain before the end of this year.
The event included a variety of family centered activities ranging from face painting to magic shows, clown shows, caricaturists, and the introduction of CBI’s newest team member, the CBI Mascot. With many of the crowd expressing interest in CBI’s products and services, the family day provided a great opportunity for the Al Wahda branch team to talk to new and existing customers about the full range of innovative and value added products and services on offer from CBI.
Marwa Al Falasi, CBI’s Head of Branches, commented on the opening: “The opening of the new branch compliments our endeavors to become more accessible and is a platform to offer our distinctive retail offering, as we continually look for new and innovative ways to serve our growing customer base. The Al Wahda Mall is the ideal location for our new branch due to its high foot-fall. This brings the number of CBI branches in Abu Dhabi to 6 and our total branch network to 23, with 4 more branches scheduled to open by the end of this year. It also further strengthens CBI’s position as one of the fastest growing banks in the UAE.”
Comprising of tellers, ATMs, and a team of dedicated Personal Bankers, the new branch offers customers a full range of retail and commercial services. It is located on level 1 of the mall and is easily accessible from the Entrance in P1.
Earlier in 2014, CBI was recognized by the Banker Middle East for Transparency in Retail Banking, a first-in-its-category win that highlighted CBI’s renewed customer-centric strategy.
In 2012, Qatar National Bank (QNB), the leading financial institution and largest bank in the MENA region completed the acquisition of 40% of CBI. CBI’s new brand launched in March last year reflects this partnership. With an expanding network across the United Arab Emirates, an enhanced product suite and a renewed customer-centric approach, CBI remains well positioned for future growth.
CBI reported a net profit of AED 171 million for the First Nine Months of 2014, an increase of 25% from the same period in 2013.