Vision, Mission and Values

Our Vision & Mission

To be the preferred bank in the UAE for customers, shareholders and employees

By constantly working harder building partnerships

Our Values

  • Speed: We act with speed in everything we do to meet or exceed the expectations of our customers, stakeholders, and teammates
  • Customer Focus: We understand the needs of our customers and seek to exceed their expectations
  • Confidence: We make smart decisions and take responsibility for them
  • Communication: We are transparent, positive and believe in open communication
  • Teamwork: We share common goals and work together to achieve them


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